In 2017, search was the number one source of outside traffic to content based sites, sitting at just over 30%. But search doesn’t just include paid avenues it also includes organic traffic. Now, users are more likely to skip the ads on top of a search engine and straight to the organic listings.
Therefore, it is never been more important to ensure that you are continually optimising your website using digital marketing best practice. There is good news for those out there not knowing where to start, there are a few quick changes you can easily implement to make the most of your SEO.
Have a read below at some of these easy online marketing and SEO opportunities that every business should take advantage of. With these opportunities on your side it is hoped that you will see more favorable SEO results.
1. Urge Customers To Leave Reviews
A professional digital marketing company knows that customer reviews are one of the best things to happen to SEO in a long time. The beauty of reviews is that it is so easy to implement and search engines love it because it associates fresh and new content to your site. Google especially is all about rewarding sites that update their content on a regular basis.
To top it all off, customer reviews all help to build up your keyword ranking for more long tail search terms that have less competition. So when it comes to getting more reviews for your site, the first thing you need to do is actually ask people for them.
You should try to avoid giving cash for reviews as this often comes off as inauthentic and savvy customers can smell that from a mile away. But you can try and offer some other sort of incentive. For example, you can offer 5% off a customers next purchase if they leave a review.
As well as this, if you operate an online business, after a customer has made a purchase you can send them a follow up email asking how you performed and encourage them to leave a review. If you have a physical store, you can have signs up in store and even have a message on the receipt as well.
At the end of the day you need to make it as easy as possible for customers to have the ability to leave a review. So keep as many review options open as possible and remind them more than once that you would like them to leave a review.
2. Optimise For Mobile Devices
In this day and age your website needs to be responsive for all devices, especially smartphones. More customers are using their mobile phone to make purchases and this trend is only going to continue into the future. E-Marketer suggests that by 2021 more than half of online purchases will be made via a smartphone.
One of the most important things to remember is that mobile users are different to that of desktop users. In general, mobile users are more impatient and you need to ensure that your website speed is as fast as possible and that any processes users need to follow are streamlined.
Basically everything needs to be shorter, remembering that the size of a mobile screen is much smaller to a desktop so you have less space to fit the important things above the fold. The good news is that Google offer up tips to help you improve your speed and keep mobile users happy, to be sure to check that out.
3. Work on Building More Links
Links are one of the most important actions you can take in SEO, but it doesn’t have to be this highly difficult task, building links can actually be quite easy. There are a number of different ways you can go about link building.
So it is important to do your research and choose the strategies that will be most effective for your business. One of the easier ways to build more backlinks is to offer up your own experience and knowledge on other sites. This guest blogging opportunity should include a link back to your site where people can read more.
Another easy method to help build links is to add your website to a variety of different local and national directories. This is an especially good method if you own a local business as people usually search on directories for businesses close by.
When it comes to backlinks, it is important to remember that they need to be from high quality websites as well as being relevant to your own site. Quality over quantity when it comes to backlinks, so be sure to take your time and build a solid foundation of highly effective backlinks.
By taking advantage of these three easy SEO opportunities you are on your way to improving your SEO and getting the organic traffic you deserve.